Programs and Promotion

BUICK, GMC AFFILIATE PROGRAMS AND PROMOTIONS

GET PREFERRED PRICING

Your company’s relationship with Chevrolet, Buick, GMC and Cadillac may get you access to the Preferred Pricing program. That means you could get Preferred Pricing on the purchase, lease or finance of eligible new Chevrolet, Buick, GMC or Cadillac vehicles! This website is where you’ll find everything you need to take advantage of this work perk. Get your code, then hit the road.

It's easy to take advantage of Preferred Pricing. Just follow these 3 simple steps.

1) See if your company is eligible for Preferred Pricing

Click here and enter your employer’s name to find out if you're eligible to take advantage of Preferred Pricing.

2) Select your new vehicle

After you have confirmed your eligibility, you will receive a login and authorization number. Almost all Buick and GMC vehicles are eligible for Preferred Pricing. Which one will you choose?
View our Virtual Buick Showroom View our Virtual GMC Showroom

3) Visit our dealership

When you're ready to purchase, head to our dealership or call our team at 1-800-267-4646.

*Current employees of eligible Preferred Pricing companies (not including retirees, contract or temporary employees) can purchase or lease an eligible new Chevrolet, Buick, GMC or Cadillac at Preferred Pricing, plus options, Program Participation fees, REP or Cadillac Pinnacle fees and dealer fees (if applicable) as shown on the invoice. Preferred Pricing excludes taxes, license and registration fees, insurance, personal property registry fees and freight charges which are extra. Model restrictions may apply. See participating GM Dealer for all program details. GM may modify or terminate this program in whole or in part without notice.

GENERAL MOTORS HEROS BONUS

All of Canada thanks you. As do we.

In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes a $1,000* bonus towards the purchase or lease of eligible new 2020 or 2021 Chevrolet, Buick, GMC or Cadillac vehicles. Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible.* Plus, this great new offer can be combined with other retail offers and partner programs!

Program Details

To participate, simply bring proof of either a current or past Canadian Forces membership to our dealership or call 1-800-267-4646 for further details. With so many eligible vehicles to choose from, you have an exciting decision to make.

Frequently Asked Questions

Q: Who is eligible for the Heros Bonus?
A: Canadian Forces personnel who qualify for this program include:

  • Active members
  • Reserves
  • Veterans
  • Spouses** of any of the above including surviving spouses

First Responders personnel who qualify for this program include active:

  • Firefighters
  • Police
  • EMT/paramedics
  • 911 dispatchers
  • Spouses* of any of the above

Professional Healthcare Workers practicing at a Canadian hospital, clinic or nursing/retirement home, including:

  • Nurses
  • Doctors
  • Professional Healthcare Workers

Q: Which vehicles are eligible?
A: Please call 1-800-267-4646 for more information on vehicle eligibility.

Q: How do I participate in the Canadian Forces Appreciation Discount?
A: Simply bring in your current or former proof of Canadian Forces membership, valid proof of current Canadian First Responder employment/government issued ID or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to us.

Q: How many vehicles am I eligible to purchase, finance and/or lease?
A: There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.

Q: Can I share my Heros Bonus?
A: Yes, you can share your bonus with your spouse.

Q: Can I combine the Heroes Bonus with current retail incentives and other offers?
A: Yes, in most cases. Please call 1-800-267-4646 for details.

Q: Can I order a vehicle through this program, rather than choosing one from my dealer's inventory?
A: Yes, absolutely!

Q: Can I use a trade-in with the Heroes Bonus?
A: Yes, in most cases. Please call 1-800-267-4646 more information on trade-ins.

* Eligible Canadian Forces and First Responder personnel and Professional Healthcare Workers will receive a $1,000 bonus (tax inclusive) which will be deducted from the negotiated price of the purchase, lease or finance of eligible new 2020 or 2021 Chevrolet, Buick, GMC and Cadillac vehicles delivered between January 3rd, 2020 to January 4th, 2021. Excludes Chevrolet Bolt EV. Incentive offer takes place at the time of delivery. Eligible individuals include: Active, reserve and veteran military personnel plus their spouses and surviving spouses; firefighters, police, EMT/paramedics, 911 dispatchers plus their spouses; and nurses, doctors and professional healthcare workers practicing at a Canadian hospital, clinic or nursing/retirement home. Must present proof of present or former membership in the Canadian Forces, valid proof of Canadian First Responder employment/government issued ID, or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to be eligible, as applicable. Cannot be combined with certain other advertised lease and finance rates. Dealer may sell for less and order/trade may be necessary. GM Canada may modify, extend or terminate offers in whole or in part at any time without notice. Conditions and limitations apply. See dealer for details.

STUDENT BONUS

We know that students don’t exactly have a lot of spare cash. That’s why we want to help you get behind the wheel of a Chevrolet, Buick, GMC or Cadillac with our Student Bonus program.
If you’re a student or you have graduated within the last 4 years you may be eligible to receive up to $750* off your next vehicle.

Program Details

To participate, simply visit our dealership or call 1-800-267-4646 for more details. With so many awesome, eligible vehicles to choose from, you have an exciting decision to make!

Frequently Asked Questions

Q: Who is eligible for the Student Bonus discount?
A: The Student Bonus is open to eligible individuals who:

  • Are full-time high school students
  • Have graduated** within the last 4 years from a recognized high school.
  • Are part-time*** or full-time students who are enrolled in an accredited college, CEGEP, university or apprenticeship program.
  • Have graduated** within the last 4 years from an accredited college, CEGEP, university or apprenticeship program.
  • Are part-time*** or full-time students of an Adult and Vocational program.
  • Have graduated** within the last 4 years from an accredited part-time or full-time Adult and Vocational program

Q: Which vehicles are eligible?
A: Click here to view eligible vehicles.

Q: How do I participate in the Student Bonus discount?
A: If you’re eligible, simply visit our dealership or call 1-800-267-4646 to redeem.

Q: Can I combine the Student Bonus Discount offer with other GM discount programs and current retail incentives?
A: Yes, in most cases. Please call 1-800-267-4646 for details.

Q: Can I use a trade-in with the Student Bonus Discount?
A: Yes, in most cases. Please call 1-800-267-4646 more information on trade-ins.

* Eligible students or recent graduates receive a Student Bonus credit of $500 or $750 (tax inclusive) (credit amount depends on vehicle purchased) to use towards the purchase or lease of one eligible new 2020 or 2021 Chevrolet, Buick, GMC or Cadillac vehicle delivered between January 3rd, 2020 – January 4th, 2021. Excludes Chevrolet Bolt and Volt. Vehicle must be registered solely in name of applicant (but contracts may be co-signed) for a minimum of six months and 12,000 kilometres. Limit of one vehicle purchase, finance or lease per eligible individual in his/her lifetime; offer not available to recipients of any previous GM student/graduate offer. Limited time offer, which replaces certain prior GM offers and may not be combined with certain current GM offers. Void where prohibited by law. General Motors of Canada Company may modify, extend or terminate this offer in whole or in part at any time without notice. For full program details, including participant and vehicle eligibility, please visit your local dealer or call 1-800-GM-DRIVE.
º Applicant must be a legal resident of Canada of age of majority in their province or territory of residence at time of application with a valid Canadian Driver's Licence. Individuals must meet the eligibility and other offer requirements during the offer period. Limited to institutions in or outside Canada as currently approved or recognized by General Motors of Canada Company. See your dealer for eligible institutions. As part of the transaction, dealer may request eligibility documentation and will contact GM Canada to verify eligibility. Determination of full-time status at discretion of GM Canada as determined through supporting documentation. For full program details, please visit your local Chevrolet, Buick, GMC or Cadillac dealer or call 1-800-GM-DRIVE.
** For graduates, the 4-year eligibility period will be measured from the date shown on the graduate's diploma.
*** Working towards a degree or diploma for a program consisting of the equivalent of two years or 16 months of study.
Note: A student is eligible only once in his/her lifetime.

WELCOME TO CANADA

You’ve made Canada your new home and we’re here to help make the transition a little easier. We can help answer questions about the benefits of buying our vehicles, financing assistance and more!

We truly appreciate the contribution new immigrants make to Canada – that’s why our Welcome to Canada Program gives new Canadian Permanent Residents or Temporary Workers with a valid work permit a $1,000 bonus* towards the purchase or lease of an eligible new Chevrolet, Buick, GMC or Cadillac vehicle. This website is where you’ll find everything you need to take advantage of this welcome bonus. Get your code, then hit the road.

Frequently Asked Questions:

Q: Who is eligible for the $1,000 Welcome To Canada Bonus?
A: Individuals who hold a valid Permanent Resident Card issued in 2017, 2018, 2019 and 2020 or Temporary Workers with a valid work permit are eligible.

Q: Are there any other requirements?
A: Appropriate identification, including your Permanent Resident Card or valid Work Visa are required. You must also possess a valid Canadian driver’s license.

Q: Which vehicles are eligible for the Welcome to Canada bonus?
A: Please call 1-800-267-4646 for more information on vehicle eligibility.

Q: Can I combine the Welcome to Canada Bonus with other programs or current retail incentives?
A: The Welcome to Canada bonus offer can be combined with many retail offers and corporate programs. Please call 1-800-267-4646 for details.

* Offer valid from January 3rd, 2020 to January 4th, 2021. $1,000 bonus available to be applied to reduce purchase price or down payment, with purchase or lease (OAC) of eligible new Chevrolet, Buick, GMC and Cadillac vehicles. $1,000 bonus is manufacturer-to-consumer (tax inclusive). Discount available only once to each eligible individual for a single vehicle purchase or lease. Valid Canadian driver's license is required. Proof of status is required. Permanent Residents are eligible if their arrival date was in 2017 or later. Temporary Foreign Worker must be valid at the time of purchase. Please see dealer for details. This offer may not be redeemed for cash and may not be combined with certain other consumer incentives. Certain limitations and conditions apply. Void where prohibited. General Motors of Canada Company reserves the right to amend, modify or terminate this program, in whole or in part, at any time without prior notice

MOBILITY PROGRAM

At General Motors, we know just how important mobility is if you have a disability. That's why we've created the GM Mobility Program. It's designed to help people with disabilities access the resources they need, and get a reimbursement of up to $1,000* towards the cost of adapting an eligible new Chevrolet, Buick, GMC or Cadillac.

To help you find the equipment and vehicle that's right for you, we've included the basic information you'll need. A helpful overview can be found onThis website.

Frequently Asked Questions:

Q: How can I make sure my vehicle is eligible?
A: For the GM Mobility Reimbursement Program, in effect until January 4, 2021, you must purchase or lease a new 2020 or 2021 Chevrolet, Buick, GMC or Cadillac vehicle.

Q: Can I use the reimbursement with other factory rebates and incentives?
A: Yes, in most cases. Please call 1-800-267-4646 for details.

Q: I don’t see my adaptive equipment on your eligibility list. How do I find out if I can reimbursed?
A: Please feel free to contact us at the GM CANADA MOBILITY ASSISTANCE CENTRE:
1-800-GM-DRIVE English/French (TTY users, 1-800-263-3830).

Q: How soon after I purchase or lease my new vehicle do I have to complete the equipment installation and apply for reimbursement?
A: To take advantage of the GM Mobility Reimbursement Program, you must have the vehicle adapted and submit a claim within 12 months of the date of purchase/lease. Other program rules apply.

Q: Are there any other ways I can offset the cost of purchasing adaptive equipment?
A: The Canadian government does offer tax credits and rebate programs for some adaptive equipment. Contact your Provincial Ministry of Transportation for more information.

Q: Where can I find a qualified equipment installer?
A: If you’re not sure where to find qualified installers in your area, the National Mobility Equipment Dealers Association (NMEDA), your provincial rehabilitation services agency and the Ministry of Transportation are good sources of information. You can also use the NMEDA search tool to find an adaptive equipment dealer near you.

Q: Where can I get a driver evaluation?
A: There are a number of facilities across the country, but if you’re not sure where to find one, you can always get in touch with your local Ministry of Transportation or contact us at the GM Mobility Program at 1-800-GM-DRIVE.

* Up to $1,000 (tax exclusive) credit available on eligible new 2020 or 2021 MY Chevrolet, Buick, GMC or Cadillac delivered by January 4th, 2021 to eligible customers. Only certain equipment and adaptations are acceptable for the credit under the program. Proof of eligibility must be provided upon request. GM Canada may modify or terminate program in whole or in part at any time without notice. See dealer for details.